At Fourth Estate, we develop Communications Strategies and media plans for you to communicate with the media. Fourth Estate’s Public Relations (PR) Services encompass various strategies that create adequate knowledge about your brand position and your key offerings amongst the important stakeholders of your business.
| Image Management
Carving distinct identity for companies, institutions & individuals by communicating the right messages at the right time through the right media mix to create, sustain & enhance the desired image among the target publics. |
| Brand Management
Product Launches | Building Brand Equity | Strengthening Brand Equity | Communicating Brand Values & Brand Salience |
| Crisis Management
Pre-emptive measures | Damage control measures | Post Crisis planning |
| Sports Management
We have the most Robust portfolio of handling Sports PR in the Country. |
| Celebrity Management
Projecting the right image | Identifying communication Platforms | Conceptualizing themes and messages |
| Financial Public Relations
Investor Communications | Road-shows | Capital Issues | GDR Issues | Financial Results
Community Relations
To be perceived as a good corporate citizen by highlighting the philanthropic side of an organization / individual Environmental public relations |
WHAT WE DO FOR YOU:
Has a tremendous impact within an organization and they can influence the corporate image by the following :
Newsletter | Corporate Film | Training Film | Communication from top management | Suggesting innovative employee welfare schemes
We are adept in devising an effective media oriented strategy for events like : Product Launches | Fashion Shows | Exhibitions | Concerts | Sponsorships | Seminars |
Direct Mailer | Charity Events etc
Fourth Estate provides you with intensive research oriented analysis and trends on a variety of issues such as:
Specific Industries | Political environment | Key personalities | Economic Policies | Stock market | Media
We write Press Releases, Company Profiles, Personal Profiles, Contributory Articles, Features, In-house magazine editing and content, CEO speeches, contact us etc.
We keep an eye on each & every news clip of our client across the country. This includes Financial Dailies, Mainline English Dailies, Vernacular Dailies, Regional Dailies, Magazines, TV Channels, Online Media, Trade Magazines etc.
In today’s competitive world it is equally important for every company to keep an eye on the competition. We through our specialized service ensure the daily news monitoring of the competition & the overall industry / market environment.
To make communication more effective & focused, Fourth Estate provides media training to its clients for Presentation Skills & Public Speaking and Business Etiquette.
Fourth Estate also coordinates with relevant Business Forums to identify the speaking opportunities for its clients.
We coordinate with professional agencies to conduct Image audit for our client to gauge the existing scenario & then devise strategies accordingly.
1. Design & Printing of Conference Folders, Brochures, catalogues, Newsletters etc.
2. Event Management of Seminars & Conferences, Road Shows, Exhibition, Fairs and other Below-the-line Promotions.
3. Advertising
4. Online Communication, including Web Site design and content management, Viral E-mail campaigns, Multi-media presentations, CD ROMs and Interactive Software
