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Why the name Fourth Estate:
Fourth Estate is the name of MEDIA. Incidentally, Fourth Estate is an honour conferred upon PRESS right after the French Revolution; the other three estates being the Judiciary, Executive and Legislature. For clients it is the media that matters. It is the only yardstick to gauge the success of a PR campaign. For PR Agencies MEDIA (Qualitative & Quantitative positive editorial visibility in print & electronic media) is the only benchmark to prove their competence / efficacy. As the name signifies, media is our forte – our core strength.We, at Fourth Estate excell in both- Conceptualisation & Implementation of media & media strategy. ……Bottom line — in PR, It is only the MEDIA that matters.· Hence the name Fourth Estate.